Graphic designer & creative strategist.
PRINCIPAL CREATIVE AT NASUNI
I turn complex B2B technology into brands people remember, across identity systems, campaigns and event experiences. 15+ years of brand, product and event design, leading rebrands at Nasuni, HqO and Legrand.
How I work
Strategy first. Craft by hand.
I start with the business problem and design toward a result you can measure. Modern tools, AI included, speed up research and production. The ideas, the taste and the final call stay human.
Strategy before pixels
Every project starts with who it’s for, what has to change and how we’ll know it worked.
Craft with a human touch
Type, color, motion and story are tuned by hand, with accessibility built in from the first sketch.
Systems that scale
Guidelines, templates and motion kits that let whole teams move fast and stay on brand.
- 15+years designing brands
- 4company rebrands led
- 7brands launched under a parent mark
Brands I’ve designed for
- Nasuni
- Resilio (opens in a new tab)
- DryvIQ (opens in a new tab)
- HqO
- Legrand
- Legrand AV (opens in a new tab)
- Sanus (opens in a new tab)
- Chief (opens in a new tab)
- Da-Lite (opens in a new tab)
- Vaddio (opens in a new tab)
- Luxul (opens in a new tab)
- CT Coffee Collaborative
- AIGA Connecticut (opens in a new tab)
- ZAG Interactive (opens in a new tab)
- Foley (opens in a new tab)
- Central Connecticut State University (opens in a new tab)
- New Britain Museum of American Art (opens in a new tab)
- Mattatuck Scout Reserve (opens in a new tab)
- Connecticut Department of Transportation (opens in a new tab)
- Al-Anon (opens in a new tab)
- Shebeen Brewing
Selected work
Brands built to scale
He’s beyond proven himself an excellent asset to ANY team, and definitely knows how to foster and lead a brand to success.
Hiring a senior designer or creative lead?
Or have a brand that needs to scale? Tell me about the role, the team or the problem.



