In the fast-paced environment of Microsoft Ignite 2024, Nasuni aimed to make a significant impact with a booth design that not only showcased its refreshed brand identity but also engaged attendees in meaningful ways. As a Creative Specialist at Nasuni, I was tasked with creating an immersive experience that would capture the attention of conference-goers and effectively communicate our innovative cloud data management solutions. By leveraging dynamic visuals, strategic messaging, and interactive elements, we sought to elevate Nasuni's presence and foster connections with potential clients and partners.

Create a captivating booth design for Nasuni at Microsoft Ignite 2024 that showcases the company's refreshed brand identity, engages attendees, and effectively communicates Nasuni's cloud data management solutions in a crowded event space.

Developed a brand-forward booth design incorporating Nasuni's fluid imagery from the recent brand refresh. The booth featured:

• Eye-catching visuals paired with punchy copy

• A monitor displaying the "Nasuni in 2 Minutes" video, providing informative content even when muted

• A QR code on the podium directing attendees to a microsite with valuable information, collateral, and prize opportunities

• Strategically placed escalator branding to guide attendees to the Nasuni booth

• A pre-show "Night at the Museum" event to enhance networking and brand exposure

The innovative booth design and supporting elements successfully:

• Increased booth traffic and engagement with attendees

• Improved lead generation through the interactive microsite

• Enhanced brand visibility throughout the event space

• Effectively communicated Nasuni's value proposition in cloud data management

• Created memorable experiences for attendees, reinforcing Nasuni's position as an industry leader